“While the competition is focused on Santa Claus and red bows this holiday season, we are filling our dealerships with stormtroopers, virtual reality and the new augmented reality experience-making the Nissan shopping experience much more fun, engaging and educational,” said Jeremy Tucker, vice president of marketing for Nissan North America in a statement. Fans on Twitch chat helped determine the outcome by choosing a side, then deploying mechanics to either help their team or hinder the opponent.Ĭar dealerships across the US will also feature a ‘See The Unseen’ AR experience that has Star Wars characters such as C-3P0 explain safety features on the Nissan Rogue, Maxima or Titan vehicle models.

Nissan also helped promote Star Wars: The Last Jedi by hosting an interactive tournament on Twitch. The livestreamed challenge featured two popular Twitch broadcasters competing against one another behind the wheel of a Nissan Leaf. Driving on a real-life course, the competitors navigated the “galaxy” while overcoming challenges along the way.

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